In the U.S. of A. nowadays, we see lots of stuff written in
both English and Spanish. I guess that’s okay, because it helps our immigrants
from south of the border. If I were to visit their country, I’d like to see
signs and instructions in my language. (I would, of course, try hard to
learn theirs if I were staying long-term… just sayin’)
Here’s a sign I saw at a hospital sign-in desk recently:
I wouldn't expect a Spanish speaker to understand terms like “disability” and “ancestry”
and “conditions of admission" in English. Since this hospital gets the occasional Hispanic patient,
they’re wise to give the instructions in both languages.
Similarly, our local Best Buy store has a sign that warrants translation, because it has some pretty difficult words on it:
But this translation business can go too far. I recently filled out a form that was labeled in both English and French. It asked for lots of basic information, including the following:
Last Name / Nom
First Name / Prenom
Time / Heure
Religion / Religion
Date / Date
Disposition / Disposition
I’m not sure all of these needed to be translated, but they all were, for the sake of consistency, I guess. Consistency is nice, I just think they could have saved the ink.
Another sign in Best Buy really makes me say "Huh?!" It's over their MP3 and iPod department:
If you can understand no written English at all, I think you
could still grasp that “MP3 & iPod” means “MP3 y iPod.” Maybe it isn’t
just consistency that drives these decisions. Maybe Best Buy’s reasoning in
designing this sign went something like this:
We must translate it into Spanish, or our Hispanic
customers will be lost! They’ll search in vain for the MP3s and iPods. They’ll
surely give up and leave the store without making a purchase, because in their
language, “&” is “y.” No, it’s unacceptable to print only “MP3 & iPod.” We must render it in both languages, replacing the “&” with a “y.”
Good call, Best Buy!
I've just made a long-awaited update to The Bozo List. Check it out!